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During an ascent of Mount Teide on Tenerife, I was able to capture a few social media impressions of one of their backpack models for the Hamburg-based startup Johnny Urban.
I wanted to play with the contrast of the brand's name and the rugged outdoor setting of the mountain, as well as authentic images of the backpack being worn and in action.
Here are the results.
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If you liked it so far, then click here.
There is even more to see from this series
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DAY ONE
Oberstdorf to Kemptner Hütte
JOHNNY URBAN SOCIAL CONTENT
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